Internet Advertising

Internet advertising can be optimized to fit the goals of an advertising campaign, scaled to fit a small budget, and tracked to measure return on investment. These features make Internet advertising an attractive option for small businesses that want to attract new customers through advertising. The difficult part for a small business is the optimization of an Internet advertising campaign, and the optimization can make the difference between a negative return and a positive return on investment. I have the knowledge to design, set up, optimize, manage, and measure Internet advertising campaigns for small businesses.

The three forms of Internet advertising that can be optimized to deliver a positive return on investment for a small business are: 1) Cost-per-Click (CPC) advertising on Google and Bing search result pages, paid placement advertising on blogs, and commission-based Cost-per-Sale (CPS) advertising through affiliate networks. I have experience optimizing and managing these three forms of Internet advertising, and I can explain the advantages and disadvantages of each form. Based on a discussion of your goals and budget, I can also identify which of these forms of Internet advertising should be considered for your business.

There are other forms of Internet advertising, including banner ads sold on a Cost-per-Thousand-Impressions (CPM) basis and daily deals from companies such as Groupon. I can explain the advantages and disadvantages of these forms of Internet advertising, but there is very little optimization that can be done to fit the needs of a small business and very little opportunity for me to add value. Therefore, I focus on the forms of Internet advertising that can be optimized to meet the needs of small businesses.

I can develop an Internet advertising plan that is optimized for your business and implement the advertising campaign to fit your schedule and budget. To contact me, please use the following phone number or e-mail address: