Search Engine Optimization (SEO)
An Internet search engine is the natural starting place for someone looking for information online. If you have a website for your business, with the goal of sharing information about your business, then you want people to be able to find your website through Internet search engines. The appearance of your website on a search engine result page is a beacon that helps people find your business online.
Search Engine Optimization (SEO) is the process of implementing content, structure, and links for a website to ensure the site is found, crawled, understood, and indexed by the search engines. Google openly provides guidance on factors that are considered in Google’s search engine algorithms through the Google Webmaster Central site. Google does not reveal all of the factors or the weights of the factors in the algorithms, but the company does provide enough guidance on SEO to enable professional webmasters to optimize their websites. Google provides this information in order to make the processes of finding, crawling, understanding, and indexing website content easier and more accurate for its search engine.
I have found, from my personal experience in SEO, that following the SEO guidance from Google can improve the position of a website in Google, Bing, and Yahoo search results. If you choose to investigate SEO in more detail—and I encourage you to do that from my Resources page—you will see that the guidance from Google is well thought out and is applicable to other search engines. Therefore, properly implemented SEO works for Google, Bing, and Yahoo even though the search engine algorithms are different and the search results are different.
You may wonder why I have focused on just Google, Bing, and Yahoo. Studies have shown that 95% of Internet searches are done on Google, Bing, and Yahoo sites, with Google maintaining 65% market share. This information about search engine market share is provided to the public in press releases posted on the comScore website.
Search Engine Optimization Plan
A proper Search Engine Optimization plan addresses seven areas:
- Keyword research
- Website content
- Website structure
- Guidance to search engines through an XML sitemap and robots.txt file
- Inbound links to the website from other websites
- Feedback from Google Webmaster Tools and Bing Webmaster Tools
- Website traffic analysis
I am familiar with all seven areas of SEO, and I have experience implementing the SEO guidance from Google. I can also prioritize the tasks that need to be done in each area in order to meet the specific needs and budget of a client. For some businesses, higher positions in organic search results can be achieved with a small budget and only a few SEO improvements. However, for businesses that are in very competitive markets and have competitors who have implemented SEO, a comprehensive SEO plan may be needed to achieve and maintain a high position in organic search results.
For a free assessment of your website, please contact me through the following phone number or e-mail address: